Nike Vision is an exhibition booth designed to display Nike’s new eye-wear line. This new line focused on performance - from contacts that highlight the stitching on a baseball to operable shades that slow a batter’s ‘framerate’ of vision. We attempted to embody the multiple visuals effects operating in the line in the physical representation of the brand - distorted boxes allowed multiple interpretations and sets of information to be displayed depending on the user’s viewpoint.

LED was commissioned to design a traveling trades how booth exploring visual perception of light, space and movement - in an all-modular design. The structure is part of the re-launch and re-branding of Nike's eye wear collection. Taking into account Nike’s research into specialized lenses that would provide a visual advantage to athletes who use them, we developed a modular system of self-supporting boxes (parallelograms) that took advantage of the approach of the visitors. The angle of the boxes in relation to the visitor approach provided complete vision into the booth; as the visitor moves along the booth, views are compressed and ultimately closed in order to provide a surface for brand graphics.