Nike iD
Lynch/Eisinger/Design
Christian Lynch, Simon Eisinger, Christopher Connock & Mike Gibson, Project Team
2005, Six Months
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Christopher
Connock
 
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The Nike iD Design Studio is Nike's take on the small boutique shoe stores opening in major cities. What sets this boutique apart, other than a Fortune 500 owner, is that it is interactive - guests are invited to create their own sneaker while aided by Nike appointed style guides. It is also one of the first physical stores to be branded and designed in conjunction with it's website. In this case - the website and it’s infrastructure were the generator.
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