Calvin Klein White Label
Lynch/Eisinger/Design
Christian Lynch, Simon Eisinger, Christopher Connock, Brandon Pass, Carolynn Karp, Aviva Rubin, Michael Gibson, Erik Brotherton & Chris Mascari, Project Team
2007, Three Years
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Christopher
Connock
 
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The new Calvin Klein retail flagships establishes a new environmental expression of Calvin Klein’s identity and aesthetic. The store, which houses men’s and women’s collections, including outerwear, formal wear, sportswear and intimate apparel, is divided into distinct areas by the controlled variation of ceiling height, material, texture, and light level. Each major area is anchored in place by a massive concrete volume which establishes its horizontal and vertical limits. Further spatial articulation is provided by fritted glass screens, whose refinement, transparency and lightness are in direct contrast to the rough mass of the concrete. The custom-designed display fixtures are thought of and organized as an urban landscape of dedicated and mixed-use structures, high-rise and low. Each is a variation of three basic materials: blackened steel, anodized aluminum, and quarter-sawn walnut. Benches woven of lightweight basalt fiber, also designed by the architects, contrast with the rigid geometry and solidity of their surroundings. Screens in the display windows slide in tracks, allowing variable density and opacity, as well as easy reconfiguration, radically changing the feel of the storefront over time.
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